Amazon’s Prime Big Deal Days Was the Company’s Largest Two-Day October Holiday Kick-off Event Ever
Amazon Prime members saved more than $1 billion across millions of deals during Prime Big Deal Days on October 10 and 11. For the second year, Amazon kicked off the holiday shopping season with a two-day exclusive shopping event for Prime members, helping members get everything they want and need, quickly and reliably across hundreds of millions of items worldwide. “Prime Big Deal Days was a strong start to the holiday shopping season, offering Prime members an exclusive early opportunity to save and surpassing our expectations. This event outpaced last year’s holiday kick-off event, with more Prime members shopping this year,” said Doug Herrington, CEO of Worldwide Amazon Stores. “Millions of Prime packages in the U.S. have already been delivered, and we’ll continue to offer fast, free delivery across our wide selection throughout the holidays. Thank you to our employees and selling partners around the world for their continued commitment to our customers as we head into this busy shopping season.”