Patagonia is investing in its Worn Wear resale platform (modernretail.co)

Patagonia’s used clothing program is beginning to take off.

The company has been gradually building out its own resale platform, Worn Wear. Now, the four-year-old service, which allows customers to sell their own Patagonia items and buy authenticated used ones, is having a “record year” in sales, according to the company. Worn Wear has also seen “record sales months” for its up-cycled collection, called ReCrafted, which launched in November 2019, according to the company.

It’s been quite the year for used and second hand marketplaces. Resale platforms — including Poshmark, ThredUP and Mercari — reported major uptick in growth. But Patagonia opted to build its own service to be able to buy back inventory, authenticate and resell it to enthusiastic customers.
more at source: https://www.modernretail.co/retailers/patagonia-is-investing-in-its-worn-wear-resale-platform/