The Book Manufacturers Institute (BMI) recently commissioned well-known pollster Frank Luntz to find out how parents view the effectiveness of various learning materials, including books, textbooks and workbooks. The most definitive conclusion was that virtually every parent wants physical materials as part of student learning. 85% of parents want physical books in some form, and 88% think they are important and essential learning tools.
In summarizing the study results, Luntz said, “With parents keenly aware of the shortcomings of online learning thanks to the pandemic, this finding is only surprising in its intensity and uniformity. Every demographic and geographic subgroup agrees: printed materials are essential to student learning.”
much more at: https://twosidesna.org/US/parents-of-students-in-grades-k-through-12-show-overwhelming-preference-for-printed-books-over-digital/?utm_medium=email&utm_campaign=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America&utm_content=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America+CID_4439dd43c09f5949f08727cd52c67bf5&utm_source=Email%20marketing%20software&utm_term=Find%20out%20more
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For the total company in 3Q 2017: ◦Revenue increased 7.0%, and currency-neutral revenue* was up 7.1%. ◦Revenue increased in all segments and major product categories, as expanded customer demand spread across the company’s broad product portfolio. ◦Operating profit was $2.0 billion, driven by strong performance in the International and Supply Chain and Freight segments. ◦Year-to-date capital expenditures were $3.7 billion, supporting our investment strategies. Click Read More below for additional information.
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• The Nordstrom Rewards loyalty program continues to play an important role in reaching new customers and strengthening existing customer relationships. The Company has 9.4 million active Rewards customers in the U.S. and Canada, up approximately 50 percent, from 6.2 million a year ago. Sales from Nordstrom Rewards customers represented 56 percent of second quarter sales, compared with 48 percent a year ago. Click Read More below for additional detail.
The issue, which goes on sale today coincides with the start of London Fashion Week, will feature three different covers featuring 19-year-old trailblazing hijab-wearing model Halima Aden, 73-year-old American model and actress, Lauren Hutton and 30-year-old supermodel Hilary Rhoda.
Readers can also look forward to exclusive interviews with the three cover stars, a review of the hottest trends coming out of New York fashion Week and an exclusive chat with designer to the stars Roland Mouret, as well as all of Grazia’s regular news and views.
The 252 page perfect-bound glossy magazine has attracted new advertisers including online fashion brand Three Floor and Calvin Klein Watches. Click Read More below for more of the story.