Paper Market Woes – What to do now? (jschmid.com)

As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst years after -- decline 7.1% in the U.S. and 6.8% worldwide -- consumer spending on media actually soared, rising 5.6% and 6.1%, respectively. That's the finding of a MediaPost analysis of two reports released by media industry economists PQ Media, including today's "Consumer Spending On Media" report, and November 2020's Advertising & Marketing Spending Forecast. While the comparisons are not exactly apples-to-oranges, because of the ways PQ categories consumer media, they offer some directional insights on where the economic engines of the media industry are last year, now and for the years ahead.

The Postal Regulatory Commission released its advisory opinion on a Postal Service plan to revise the critical entry times (CETs) for some categories of Periodicals mail. The CET is the latest time a mailpiece may be tendered to the Postal Service and still have the day count when measuring that mail’s service performance. (Docket No. N2022-2). Specifically, the Postal Service proposes to standardize four of the five Periodicals CETs (i.e., CETs for all non-palletized Periodicals mail). Instead of the current CET range of 0800-1400 for the affected categories of Periodicals mail, the Postal Service proposes that all of those categories would share a CET of 0800. The Postal Service asserts that this change would “promote simplification of mail processing operations, and hence more effective allocation and use of processing personnel and equipment.” The Commission’s evaluation of the Postal Service’s proposal finds: *The proposed changes will likely enable the Postal Service to project more easily and accurately the Periodicals volumes and, therefore, will likely improve Periodicals processing. *The proposed changes are likely to result in more efficient use of the Postal Service’s equipment, particularly its bundle/package sortation machines. *A subset of affected Periodicals mailers have indicated that they will not be able to achieve the revised CETs and are likely to have an additional service day added to the delivery of their mailpieces. *The Postal Service has not analyzed how the expected impact on Periodicals mailers would affect Periodicals volumes, worksharing, or the recipients of Periodicals mail.

Last year JK Rowling reclaimed the No 1 spot in the bestseller charts by returning from mundane reality to the Potterverse (with the Harry Potter and the Cursed Child playscript); and before that EL James topped the 2015 charts by revisiting the Fifty Shades world from Christian’s perspective. In 2017 it was Jamie Oliver’s turn to play the comeback champion, after managing a best position of only 40th a year ago and being described in (ahem) the 2016 bestsellers analysis piece as “apparently fading”. Mysteriously revitalised (surely there’s more to it than Channel 4 restoring him to peak-time after marooning him in the afternoon?), Oliver leads a markedly blokey top 10 dominated by recurring figures, with two David Walliams titles joined by books from Dan Brown, Lee Child, Jeff Kinney and Guinness World Records. Click Read More below for additional information.