U.S. Representative Bruce Westerman (R-AR) holds a Master’s Degree in Forestry from Yale University and understands better than most that a healthy and sustainably managed forest is not a partisan issue.
The use of forest products by society drives a healthy market as well as the incentive for forest owners to manage their forests sustainably. In other words, wood product use, paired with a commitment to recycling and sustainable forest management, including replanting many more trees than we use (standard practice in North America), will result in healthy, vibrant forests.
Read the details of Representative Westerman’s story about sustainable forestry, economics, family forests, and forestry jobs in Arkansas and how by working together it makes for healthy forests. https://thehill.com/blogs/congress-blog/energy-environment/434083-the-best-way-to-preserve-forests-use-trees?amp&__twitter_impression=true
https://twosidesna.org/US/paper-and-sustainable-forestry-have-a-voice-in-u-s-congress/?utm_medium=email&utm_campaign=TSNA%20blog%20on%20B%20Westerman&utm_content=TSNA%20blog%20on%20B%20Westerman+CID_692ca12cf6c8fb2b9d443982c876ea93&utm_source=Email%20marketing%20software&utm_term=Read%20more
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The potential consequences of misleading marketing claims – from negative public relations and customer dissatisfaction to legal action and financial penalties – make rigorous factual and legal scrutiny of product and service claims a fundamental step in today’s corporate marketing process. So why do so many otherwise diligent companies skip this step and shoot from the hip when it comes to making environmental claims about the use of print and paper? In part, the answer lies in the fact that the “go paperless, save trees” mantra has been repeated so often over the years that it is accepted as gospel by many corporate gatekeepers. If paper comes from trees and we use less paper, we save trees and protect our forests, the reasoning goes. And since using less paper is good for the environment, the electronic bills, statements and other customer communications that replace it must be a better environmental choice, right? Wrong. But lots of big-name North American companies are making this unsubstantiated leap as they encourage their customers to switch from paper to electronic communications, ironically sidestepping best practices for environmental marketing under the banner of going green.
Today marks the first day of PEFC Forest Certification Week 2016, the one week in the year when the whole PEFC family from around the world gathers together to discuss not only the future of the organization but the future of forest certification.
“This year we came to the vibrant island of Bali, which has already made us feel very welcome,” said Ben Gunneberg, CEO of PEFC International, on eve of PEFC Week. “We are all looking forward to a challenging but inspirational week, which will culminate in the PEFC Stakeholder Dialogue.”
Perhaps the highlight of the week, the PEFC Stakeholder Dialogue is when we open up PEFC Week to the public, focusing in on some of the key issues and future opportunities for both forest certification and sustainable forest management. click Read More below for additional detail
The Forest Stewardship Council (FSC) is committed to maintaining the highest standard of responsible forest management, ensuring that all timber entering FSC-certified supply chains complies with legal and ethical requirements. We recognize the ongoing concerns surrounding illegal timber trade, particularly from sanctioned countries such as Russia, and the need for transparency in global supply chains. All certification systems carry inherent risks of misuse and illegal trade. The complexity of global supply chains - whether in timber, agriculture, or textiles - can expose them to risks such as false claims or illegal trade. Unfortunately, misconceptions regarding FSC certification and its processes continue to appear in some reports and public discussions, leading to misinterpretations of the system’s integrity. As such, it is important to take this opportunity to address these issues and provide a clearer understanding of the robust measures FSC has implemented to prevent illegal timber from entering certified supply chains.