DS Smith introduce sustainable fibre-based packaging for distributor confectionary portfolio
We partnered with Filir d.o.o, a distributor of some of the world’s best known confectionary brands to Croatia, to remove traditional plastic packaging for Easter snacks and candies and replace with a sustainable fibre-based solution in time for Easter. The new packaging is 100% recyclable sustainable packaging solution and designed to contain less materials and minimise waste. It has an extended lifecycle for reuse as a gift bag. Key features include a locking system that is intended to prevent the chocolate boxes from being opened before use. The product is part of a unique ‘unboxing’ experience whereby the product inside is intended to be a surprise. The chocolate boxes are easy to assemble and fitted with a corrugated cardboard carry handle for additional versatility and usability.