Over 1075 Companies Removed Misleading Anti-Paper Statements

Since the campaign began in 2010, globally, Two Sides has successfully challenged over 1075 organisations that subject their customers to repeated greenwashing messages which are damaging to the paper, print and mailing industry.

With huge pressures on the economy; banks, telecom providers, utility companies and even governmental organisations are increasingly focused on switching their customers from paper to digital services to cut costs. All too often their customer communications attempt to mask these cost-saving efforts, justifying the switch with unfounded environmental marketing appeals such as “Go Green – Go Paperless” and “Choose e-billing and help save a tree.” Recent consumer survey results from Two Sides 2023 ‘Trend Tracker’ report, reveals that 55% of European consumers believe environmental arguments from companies to switch to digital communications are misleading and are about reducing costs.

“Not only are these greenwash claims in breach of established environmental marketing rules, but they are hugely damaging to an industry which has a solid and continually improving environmental record,” says Two Sides Europe Managing Director Jonathan Tame. “Far from ‘saving trees,’ a healthy market for forest products such as paper encourages the long-term growth of forests through sustainable forest management. Many of the organisations we engage are surprised to learn that European forests have actually been growing by 1,500 football pitches every day.”
more at: https://www.twosides.info/UK/two-sides-global-anti-greenwash-campaign-over-1075-companies-removed-misleading-anti-paper-statements/

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