How Sustainable Packaging Can Seal Your Relationship with Millennials
Consider millennials as the poster children for sustainability. They’re the ones toting reusable fabric bags at your local farmer’s market and driving hybrid vehicles around town. If you think about it, it’s no surprise: they learned from the Greatest Generation, who founded Earth Day and turned environmentalism into actionable steps to preserve the planet. As millennials grab the environmentalism baton, their spending habits are expected to match their commitment to the planet. For example, one survey found that 75 percent of millennials look for and spend money on sustainable food products versus just 34 percent of Baby Boomers. As millennials spend serious cash on sustainable products across all industries — from food to cleaning supplies to wellness products — companies are quickly introducing products that appeal to their desire to protect the environment.