Beverage Cans: The Packaging of 1000 Faces
The design and decoration of beverage cans may appear, on the surface, to be a straightforward affair, but there is far more to achieving an outstanding result on shelf than simply choosing some pretty shapes and colors. There is also a psychological element to be considered, as design plays a major role in how consumers perceive and differentiate between dozens of packages on display. In addition to brand image, design helps distinguish a craft beer from an energy drink from a canned water or soda, and while this may not be something most consumers are aware of, the subconscious will certainly be taking note. Fortunately for beverage brands, the can is the perfect canvas for creativity to thrive. The metal substrate offers a near infinite number of shaping and sizing options, while decorative techniques have advanced significantly in recent years. A 360-degree brandable space is waiting for a striking and efficient design, ready to covey a brand’s image with a freedom that is simply not available with alternate substrates. The versatility of aluminum cans makes them an ideal choice for all drinks categories and audiences, and the format continues to increase in popularity as a packaging format around the world.