New pro-print publication, Lift Off, launched by Sappi to inspire your marketing mix
“Lift Off” is the new Sappi publication that explores and explains how pairing print with digital can be a potent formula for transforming marketing results.
After all, there’s a reason why nine out of ten people remember a brand after receiving its advertising in their letterboxes. And why campaigns that use magazines deliver a 161% improvement in customer acquisition. And why, for that matter, targeted printed catalogue distribution during peak periods can generate ROI of between 300% and 900%.
And there’s no reason why the strategic marketing implications of facts like these shouldn’t be brought home to more brands, advertisers and consumer companies.
Lift Off’s thought-provoking articles, insightful perspectives and fascinating case studies do exactly that – at the same time as providing ready-made content for print businesses of all shapes and sizes to use as part of their own content marketing efforts.
For more tools and information about the unique value offered by adding print to the marketing mix, head to sappipapers.com
https://www.twosides.info/UK/sappi-launches-lift-off/