New pro-print publication, Lift Off, launched by Sappi to inspire your marketing mix

Unlock a dual advantage for your business: demonstrate a deep commitment to environmental responsibility while driving real operational and financial growth. SGP certification is more than a badge—it’s a catalyst for transformation, turning your sustainability goals into a competitive advantage. SGP certification is the leading sustainability certification for the print and packaging industry. It equips companies with a robust framework to implement and track sustainable printing practices, reduce waste, and improve compliance with environmental regulations. Whether you’re a commercial printer, wide-format facility, or packaging provider, certification with SGP signals to your clients, employees, and industry peers that you’re serious about sustainability—and serious about results. Starting your SGP certification journey is a transformative experience. It begins with a detailed self-assessment: evaluating your current practices, identifying inefficiencies, and aligning your operations with best-in-class environmental standards. While the process is rigorous, the rewards are substantial. It fosters greater awareness of your facility’s resource use and emissions, and helps you build a culture of continuous improvement.

The major ad organizations are urging California lawmakers to reject a bill aimed at enabling residents to easily remove their information from every data broker registered with the state. The California Consumer Privacy Act already allows people to request removal of their information from data brokers, but on a company-by-company basis. The new Delete Act (SB 362), introduced earlier this year by Senator Josh Becker, would require all data brokers in the state to honor an opt-out request made through a single mechanism. “Without data, companies would not be able to deliver critically important products and services consumers benefit from today, sometimes without even being aware of how this data supports their safety and enjoyment of everyday life,” the groups write.

The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands want to connect with consumers emotionally. Conducted online with third-party research firm YouGov, the study published by parcelLab, an operations experience management platform, shows certain shopping experiences trigger a stronger emotional response. About 1,185 U.S. adults who have shopped online participated in the survey, which was conducted from January 13-14, 2022.