2018 Catalog, Publication Printing Outlook
For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic. Although there has been considerable consolidation and downsizing, these trends have opened up doors to other possibilities that are being embraced by printers and publishers alike: niche publications are on the rise and catalogs have evolved to tell their own story. Traditionally, magazines were driven by mass-market titles that could appeal to a wide audience, David Pilcher, VP of sales and marketing at Freeport, Ohio-based Freeport Press, explains. The industry has recently seen a shift in the types of titles that are seeing the biggest growth, he says, and its niche titles that are leading the march into 2018. “This year, we’re seeing publishers offloading many of these big titles,” he says. “Some are calling it chaos. We don’t see it that way. We see a definite trend toward niche titles, with viable business models that take advantage of a more selective consumer base.” Click Read More below for additional information.