New data suggests online retail is off to a solid start in Q3

U.S. e-commerce continues to drive growth in the retail sector, as nonstore sales jumped 11.5% in July, the U.S. Commerce Department reported today. Total retail sales increased 4.3% year over year.

In the first month of the third quarter, nonstore sales adjusted for seasonal variations totaled $52.74 billion, compared with $47.31 in July 2016. The 11.5% jump in July is a significant acceleration from June, during which nonstore sales increased 9.3% over the same month last year.

Nonstore sales mainly take place online, but also include other sales that take place outside of stores, including mail and telephone orders, door-to-door sales and sales through vending machines.

Internet Retailer uses the monthly nonstore figures disclosed by the Commerce Department as an early indicator of the health of the e-commerce market, on which the agency reports sales on a quarterly basis. The Commerce Department reports on second quarter U.S. e-commerce sales on Thursday morning, and third quarter results will be released in November.

An historical look at the correlation between nonstore sales and e-commerce sales shows that e-commerce is a growing portion of these sales. In the first quarter of 2017, for example, the latest quarter for which data is available, e-commerce represented 70.3% of nonstore sales. That compares with 68.7% in the first quarter of 2016.
more at:  https://www.digitalcommerce360.com/2017/08/15/new-data-shows-online-retail-solid-start-q3/

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