Neenah Presents Rethink Everything , A Salute to Dreamers, Designers, and Big Ideas

In this mercurial moment, with clients pausing projects, the world holding its breath, and creative tanks running on fumes, how are designers pivoting to meet the changing world head-on? Neenah explores that question in Rethink Everything, an inventive editorial promotion that tells the stories of six creative pioneers who dream big, think futuristically, focus on sustainability, and inspire creatives to shift the design’s perception business. With this new CLASSIC® Papers promotion, Neenah aims to uplift the design community and celebrate designing for tomorrow, while rethinking everything along the way. “

With “Rethink Everything,” we shine a light on innovators, artists, designers, and printers who are reshaping the future. The world is moving quickly, but the time is now for creatives to push design boundaries. At Neenah, our desire is to provide you with both the inspiration and the backdrop to bring your creative vision to life on beautiful, sustainable paper,” says Ellen Bliske, Director of Marketing, Commercial Print, for Neenah.

Meet the featured artists of Neenah’s Rethink Everything:
A Long-Lasting Luxury Solution: Mio Gallery
Mira and Valerii Tsybukovska of Mio Gallery showed true entrepreneurial spirit when they imagined creating a business solely out of handcrafting bespoke paper flowers. Mio Gallery shows big – name brands such as Guerlaine, Gucci, and The St. Regis Hotel how to rethink interior design needs to maximize budgets without compromising opulence. Fresh flowers don’t last, but mega-sized paper flower installations and displays, like the ones Mira creates, endure and offer a sustainable solution that is both practical and awe-inspiring.
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