On the heels of one of the most successful years in National Geographic magazine’s 130-year history, the iconic print publication is introducing (video HERE) a bold new redesign, with new visual story forms, thought-provoking essays, and even more stunning photography. The May issue, on print newsstands April 24 and available online at ngm.com, explores and illuminates the frontiers of our world, from the depths of the ocean to the frontlines of culture, always with an eye for understanding the people, places, and ideas that shape our planet. Through dynamic new sections, type faces, premium paper stock, and more of the breathtaking photography that has engaged audiences for over a century, the iconic yellow border will continue to offer a portal to the farthest reaches of the Earth and beyond.
Since the formation of National Geographic Partners in 2015, the brand has made an aggressive push to go “Further” moving the yellow border from reverence to relevance by delivering premium, distinctive content to a 21st century audience across its multiple platforms including linear, print, digital, social, consumer products, books, and travel. With the redesign of the magazine, National Geographic’s most iconic and revered platform will now deliver today’s audiences even more of the high quality, creatively inspired, and visually spectacular storytelling that readers around the world have come to expect in a fresh and contemporary way.
“National Geographic has helped readers explore the world for 130 years, and we thought it was important to move forward by embracing our heritage in new and modern ways,” said Susan Goldberg, Editorial Director of National Geographic Partners and Editor in Chief of National Geographic magazine. “The new National Geographic delivers the same sense of wonder readers expect but with a bolder, more provocative, more captivating eye.”
“This next evolution of National Geographic brings to bear the full set of tools available to the contemporary magazine,” said Emmet Smith, Creative Director of National Geographicmagazine. “It allows us to more fully showcase the spectacular work of our photographers, reporters, and artists—and, in turn, provide an even better magazine for our readers.”
Goldberg and Smith worked on the strategy and redesign of the magazine with Godfrey Dadich Partners (GDP), a firm whose team of editors, designers, and marketers come from some of the nation’s top publications, including WIRED, The Atlantic, Fast Company, The New Yorker and Los Angeles magazine. GDP was engaged to identify and distill the core values that would serve as the foundation for the magazine’s next chapter.
“It was an honor for us to collaborate on such an iconic brand—to dive into a 130-year history of cartography, photography, typefaces, and journalism, then design a new kind of magazine for today,” said Scott Dadich, founder and co-CEO of Godfrey Dadich Partners. “Redesigning the magazine enhances its ability to deepen people’s understanding of the world and their role in it.”
more at: http://mediawiredaily.com/2018/04/national-geographic-introduces-bold-new-redesign-with-its-may-issue.html