Nahan Announces Rebrand as Part of Business Evolution

Nahan announced it has rebranded. The effort includes a new logo, refreshed visual identity, and an updated website.

The rebrand reflects Nahan’s growing suite of services that include marketing strategy, creative, data, and analytics — coupled with world-class print production and postal strategies — providing a fully integrated solution for its clients. The news follows on the heels of Nahan’s earlier announcement that it had expanded its direct mail capacity and geographic footprint through the acquisition of a Pennsylvania-based facility.

“Our business has evolved dramatically in recent years, including an expansion of the services we offer, enhancements to our printing platform, and considerable additions to our leadership and management teams,” said CEO Mike Ertel. “We’re excited to unveil updated branding that more accurately reflects the company we’ve become, which is a one-stop-shop for our clients’ direct marketing needs.”

Founded in 1962 by Jim and Helen Nahan, the company established a strong reputation for providing high-quality direct mail and commercial print, and exemplary customer service. Sixty years later, what was then a small family-owned print shop, is now home to more than 400 employees, including industry-leading experts in direct marketing strategy, data, analytics, creative, and more, with facilities in the Midwest and East Coast.

“The team at Nahan is driven by our immense pride in our company’s history, combined with the ambition to push ourselves in new directions and deliver greater results to our clients,” said Mike Logar, SVP, Sales and Marketing Services. “Great marketing is more than just delivering the right message at the right time — it’s also about making real connections with people. And Nahan is purpose-built to create those connections.”
https://www.nahan.com/nahan-announces-rebrand-as-part-of-business-evolution/