UK food market first as Mondi launches new recyclable paper-based packaging with Veetee
Mondi is bringing paper-packed dry rice to the UK for the first time, by collaborating with award-winning rice supplier Veetee. Veetee’s new rice packaging has been created using Mondi’s FunctionalBarrier Paper, providing a safe, secure and strong alternative to the industry standard plastic packs. Veetee and Mondi are the first in the UK to launch a paper-based alternative for dry rice, customised in direct response to consumer demands for more sustainable packaging. Mondi uses its customer-centric approach to evaluate the needs of the product, customer and consumer to deliver a fit-for-purpose solution - using paper where possible and plastic when useful. The company provided a full in-house solution for Veetee - sourcing certified renewable material, producing the certified kraft paper, add barrier functionality and printing it before delivering the final paper-based reels to Veetee for conversion and filling.