Move With Your Customers (cohereone.com)

Now more than ever, amidst a global pandemic, people are leaving crowded cities and opting for a more suburban lifestyle where housing is more affordable, the risk of human interaction is less, and working from home is the new norm. Irrespective of what we’re seeing in recent months however, people are always moving. As marketers, it’s important that we follow our customers and greet them at their new home with the right content, since often times, a move can be a trigger for a purchase event.

Working with several home furnishing brands, we are creating impactful and interesting new mover programs to stand out from more traditional mailings and to cater to their life event. This mail piece is a strong brand statement and will highlight a discount offer separate from other sales that may occur during that timeframe.

Our clients are experiencing great success by creating content and messaging relevant to this new life event. In addition, we also take it step further – we identify the pre-movers.
click read more below for the rest of the story – https://cohereone.com/move-with-your-customers/

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The Last Step For Success (cohereone.com)

In the last two blogs written by Michelle Houston, she covered the importance of using Contribution Per Order (CPO), instead of ROAS when evaluating the performance of marketing programs. At the end of one of those blogs, she talked about the importance of also assessing and understanding the significance of lifetime value (LTV) as part of the equation. I wanted to continue that thread and take it a step further by incorporating LTV as the last step of the proper analysis into the equation. As covered in past discussions, LTV is an important metric to track as it will vary widely by acquisition source. When applied to the first order for a new customer, CPO is the equivalent to cost or profit per customer acquired. This will vary by acquisition source as well. When CPO is combined with LTV, those metrics are a powerful tool in driving your company in the right direction (or wrong direction if you’re not careful). In the analysis below, we can evaluate the total effect that CPO and LTV have on the current and future business.

Breakthrough Creative Part 6: Photography (jschmid.com)

As visual creatures, we are compelled by what we see. Images draw our attention. They hold our interest. They spark our memories, our emotions. They move us to react, and to act. As marketers, we strive for breakthrough creative moments with our audience. We want to make an instant impression and invite them into our world. Photography, a moment captured in time, is a tremendous asset that tells the story of a brand. Photography can often be your biggest investment. And it can easily be your biggest impact. Here are three ways to make photography tell your story - go to: https://www.jschmid.com/blog/breakthrough-creative-photography/

Case Study: Grandin Road Fall Campaign (jschmid.com)

How do we take a brand that sells home furnishings and give them a more compelling reason to be considered? First, we created a new brand positioning and tagline “Celebrate Every Season” which gave the brand a reason for being and became their rallying cry. We used powerful images and emotive copy to connect with the audience, inviting them to imagine a delightful scenario, evocative of the season. Finally, we created conceptual design to show how the campaign would play out across every touchpoint, ensuring the message is consistently strong, regardless of channel. We then repeated this process for each season throughout the year. Read the Case Study at: https://www.jschmid.com/blog/portfolio/grandin-road-fall-campaign/
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