40% Of Local Councils Found To Be Greenwashing (Europe)
An investigation by Two Sides has found over 40% of local councils to be using unsubstantiated and misleading environmental claims about printed communication. Following an increasing number of individual “Greenwash” cases involving local councils being reported to Two Sides, an investigation was undertaken to identify the scale of misleading claims made by local government. An analysis of a random sample of 100 local councils found 42 to be making unsubstantiated claims about printed communication being bad for the environment. Misleading statements are being used by many of the UK’s largest councils: •“The paperless billing system… is better for the environment and saves money on postage and paper.” Birmingham City Council (1,137,100 residents) •“E-Billing is the fast, efficient, environmentally friendly way to receive your bills.” Liverpool City Council (491,500 residents) •“E-bills are more environmentally friendly as there is no paper or printing. Cardiff Council (362,756 residents). Click read more below for additional detail.