More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies (mediapost.com)

When WPP’s GroupM unveiled a new data ethics tool earlier this year, it raised questions about what others were doing to create tools, guidelines and policies governing the ethical use of consumer data.

To find out, MediaPost teamed with Advertiser Perceptions to field a survey of advertisers and ad agency executives.

The study, conducted in early September, found that less than half currently have or are planning to develop such policies — even though the potential for liabilities continues to grow.

More than half said they have no plans (23%) or are not sure if they will (32%).
more at source: https://www.mediapost.com/publications/article/367587/more-than-half-the-ad-industry-has-no-plans-to-dev.html

Related Posts

A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors (mediapost.com)

In another sign of the toll that macroeconomic disruption has been taking on the ad economy, more than a third of advertisers (35%) say they have reduced their 2022 advertising budgets due to increasing inflation and/or disruptions in their supply chain. While most of the executives who have cut their ad budgets said they have reduced them by less than 20%, the median was 15% among all of them. The good news is the percentage saying they have reduced their 2022 ad budgets due to the economic factors is down from 40% who said so in a similar survey conducted by Advertiser Perceptions in July and August.

Millennials in Print Podcast Featuring Brent Niemuth

In Episode #20 of the Millennials in Print Podcast, Alex Krupski and Jake Hoffman from Arandell chat with Brent Niemuth, President and Chief Creative Officer at J.Schmid. Tune in as they chat about the evolution of print, Humanity Marketing, and why the catalog is still a highly effective tool in today's marketing mix. Watch Video at: https://www.jschmid.com/millennials-in-print-with-brent-niemuth/

The Loyalty Loop: Get it Right, Drive the Next Order

So many businesses don’t do nearly enough to greet a customer warmly, and give them a brand hug at the all-important point of purchase. Every business should carefully examine how all of your customers are being exposed to your brand. “Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.” Read More at: https://www.jschmid.com/blog/new-customer-journey/
Back To Top
×Close search
Search