Ryerson students bust sustainability myths
Print is a responsible environmental choice and an important touchpoint of any marketing campaign. That was the key message the audience heard last Thursday during the annual Ryerson Colloquium organized by the students of the Graphic Communications Management program.
Dubbed Revive, Breaking Sustainability Myths, this year’s event featured a panel that set about outlining and then busting some often-heard myths about the sustainability of printing and using trees. For instance Monika Patel, director of programs and communications at the Forest Stewardship Council, told the industry crowd that trees are a renewable resource that can be planted again, once cut down. And, while recycled paper is good, the world would run out of paper if we only used recycled fibres.