Mondi’s IQ GRASS + PACKAGING gives luxury packaging a special touch

*New grammages of 80 g/m², 200 g/m² and 350 g/m² extend the previous 95 g/m² and 120 g/m² IQ GRASS + PACKAGING range with up to 30 percent grass fibres
*Optimised for a wide range of liners and folding boxes as well as finishing: hot foiling, embossing and folding
*Now, in addition to flexo printing, also suited for offset printing
*Perfect material for high-quality product packaging such as jewellery, cosmetics and luxury items

Trendy unboxing videos are being shared widely across YouTube and social media. The anticipation of a new product, the look and feel of the packaging and the unpacking experience are playing an increasingly important role. This trend contrasts sharply with the dominating habit of throwing things away. The value of a product is already conveyed by the packaging and customers judge the content by the noble luxury packaging. The look and feel of said luxury packaging conveys a feeling of value. Rough and natural-looking surfaces imply an impression of quality, craftsmanship and sustainability.

The choice of the optimal packaging material in terms of appearance and haptics therefore plays a major role for companies. It must be carefully coordinated with the corporate identity and should pick up on current trends. With an expanded range of IQ GRASS + PACKAGING papers, Mondi is now serving these trends even better.

What is special about IQ GRASS + PACKAGING is the mixture of up to 30 percent grass fibre and 70 percent FSC™ or PEFC-certified fresh fibre pulp. There are around 14,000 different types of grass on our planet – one fifth of all vegetation. Grass is one of the fastest growing and most ecologically successful plants in the world. The combination of grass fibres and fresh fibre pulp from sustainably managed forests gives IQ GRASS + PACKAGING its unique feel and natural look. It is particularly suitable for promotional cards, boutique carrier bags and liners for corrugated and solid board. IQ GRASS + PACKAGING impresses with its high strength and very good runnability in the printing process and converting.

A special feature of the paper is the individual grain and fibre optic, which gives each individual bag and packaging a slightly different look and a valuable feel. The shade – which is natural in colour – can also vary slightly due to the ingredients found in nature. This must be taken into account when designing the print.
more at: https://www.mondigroup.com/en/newsroom/press-release/2023/mondis-iq-grass-plus-packaging-gives-luxury-packaging-a-special-touch/

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