Aptar Beauty + Home Launches Star Drop, the Next Generation Dropper Solution for Ultra-Fluid Formulas
With the growing trend of “skinimalism” and the evolution of more lightweight, water-like foundations with sheer and natural finishes, Aptar Beauty + Home has developed an outstanding dispensing solution for ultra-fluid formulas: Star Drop, a unique hybrid packaging with a patented smart valve technology delivering a highly accurate dose at each use. According to this year’s Pinterest Business report, “skinimalism” is a major beauty trend. It revolves around using less products in our daily routine (for skincare and makeup) and emphasizes simplicity to embrace slow and natural beauty. “Natural everyday makeup” jumped by 180% as the most searched terms on the platform as well as “natural glowing skin” increasing fourfold in the search words. For “skinimalism” one needs a precision dropper – that’s where Aptar Beauty + Home innovates with this new solution. Product flow is critical and often it is hard to control properly, and the pipette let’s the formula run and smudge during or after use. This is why Aptar Beauty + Home has developed a clean and practical solution to improve the overall user experience for consumers.