Marimekko and Stora Enso collaborate to create new, dynamic and renewable gift packaging
Legendary Finnish design house Marimekko turned to Stora Enso for co-creating a new, scalable and recyclable packaging portfolio for a range of their products. The innovative and stylish boxes made of renewable certified materials such as fibre-based corrugated board feature Unikko, Marimekko’s most iconic print. Thanks to a worked-through design process, in-house knowledge and production, Stora Enso can provide a fast route from idea to production for clients. Stora Enso and Marimekko teamed up with the goal of updating Marimekko’s gift packaging with a Nordic design solution and enhanced user experience eliminating unnecessary paper, ribbons or stickers while also protecting fragile products such as plates, vases, trays, and mugs. Expressing Marimekko’s brand identity with a premium feeling for customers was key.