Monadnock Paper Mills Redefines Sustainable Giving with 100% Post – Consumer Waste Gift Card Solution

In today’s retail landscape, gift cards are a popular staple of modern shopping experiences for busy consumers. However, this convenience comes at a considerable environmental cost. According to the International Card Manufacturers Association (ICMA), nearly 30 billion plastic cards are produced globally each year.

“Continuing to rely on plastic for gift card production is almost irresponsible at this point, especially considering their brief lifecycles,” says Julie Brannen, Director of Sustainability Solutions for Monadnock Paper Mills. “There’s a pivotal opportunity here to rethink how we create these products and make a meaningful impact on our environment.”

More than 70% of gift cards are used and discarded within just six months – quickly becoming part of the estimated 53 million tons of plastic waste that either accumulates in landfills, undergoes incineration, or requires energy-intensive recycling processes. Given that the total capacity of the U.S.’s ten chemical-recycling plants is only 456,000 tons per year, it’s evident there is a drastic shortfall in handling this waste sustainably.

These facts point to the need for a more sustainable gift card solution – Monadnock Paper Mills has the answer. As the oldest continuously operating paper mill in the U.S., Monadnock has been at the forefront of developing alternative fibers and sustainable paper technologies for over two centuries. Leveraging this deep expertise, Monadnock presents its innovative response to the environmental challenges posed by traditional plastic gift cards: Envi PC 100 Card.
more at: https://mpm.com/news/redefining-sustainable-giving-with-100pcw-gift-card/