Mohawk Launches New Sustainable Promotion Titled “The Material is The Message”

In October 2021, Mohawk Fine Papers, Inc., North America’s largest privately owned manufacturer of fine papers and envelopes, introduced Paper With a Plan: A new attribute-driven approach to specifying paper. Mohawk refined and reorganized its paper portfolio into 5 distinct Collections that help make choosing paper by its properties and attributes easier. Mohawk’s paper grades are now grouped into the Beautiful, Sustainable, Expressive, Elevated, and Practical Collections.

Mohawk’s Sustainable Collection provides a powerful opportunity to add substance to sustainable storytelling. From hemp stalks to recycled cotton fiber, to the highest levels of PCW fiber and environmental certifications, these papers’ origin story is evident in every sheet.

Mohawk recognizes that sustainability has never been more important to brand storytelling. As sustainability stories have become more sophisticated, so have the material inputs used that drive their narratives.

Experience Mohawk’s Sustainable papers as they were intended with the release of the “The Material is the Message” inspiration piece.

Mohawk Sustainable Collection: The Material is the Message
In May of 2022, Mohawk launched a new series of inspiration pieces to inspire and educate the design community. The new design series is a nod to Mohawk’s renowned Maker Quarterly’s approach to storytelling centered around a singular idea or concept. In the first in this series, “Make a Memory,” tells the story of Lost Art Salon, a San Francisco-based gallery specializing in the rediscovery of historically significant artists who have been lost to time.

The second edition to this series is brought to us by the Sustainable Collection. “The Material is the Message” follows a familiar 6” x 9” format but is made using 4 distinct papers from Mohawk’s Sustainable Collection and includes a die cut container which houses 6 unique cards. Each card tells the story of a different installation, dwelling, sculpture, object, or other artifact that is created using alternative materials or methods.
more at: https://www.mohawkconnects.com/press/mohawk-launches-new-sustainable-promotion-titled-material-message

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