Co-creating Beyond Fossils packaging solutions
The packaging industry is experiencing an unprecedented change: there is a strong push from both consumers and regulators for more sustainable solutions. As a result, brand owners have set ambitious targets for increasing the share of recyclable and fibre-based packaging. In order to achieve these targets, they need the help of the entire packaging value network; this is a huge opportunity for everyone involved. “The ultimate purpose of packaging is to protect the product during delivery and keep the contents safe to use. With many foods, for example, this means that packaging needs to offer protection against moisture or grease. Today these properties are typically achieved using plastic structures, but we are now working on fibre-based solutions that can satisfy these requirements, while offering additional benefits for climate and recycling,” says Janne Varvemaa, Director, Products and Technology at UPM Specialty Papers.