Modern Litho-St. Louis Strengthens Market-Defining Direct Mail Capabilities with Key Talent Acquisition

Graphco, one of North America’s leading print & finishing equipment distributors last November delivered a Horizon SmartStacker to Blooming Color’s 30,000-square-foot production plant in Lombard, IL. Operating near-line to keep up with rapidly growing B2-size sheet output, the SmartStacker dynamic cut & stack capabilities eliminate manual sorting and helps the commercial printing firm produce many thousands of shorter-run jobs each workday. Founded as a Minuteman Press franchise in 1988, approximately 85% of Blooming Color’s work now is printed digitally. The firm also offers wide-format printing services (both flatbed and roll-fed) as well as conventional six-color 40-inch sheetfed-offset for larger volumes, such as the 40,000 catalogs recently produced for a local college. “We process thousands of orders every day,” reports Brian Scott, CEO of Blooming Color. This month, the company adds its third B2-size (20x29”), HP Indigo Digital Press -- a second 100K device -- to its fleet of five Indigos.

Studies show signs give you the biggest bang for your buck. In ancient times, signs were a primary form of communication between merchants and prospective customers. Merchants in Babylon, Egypt, Athens, Pompeii and Rome used signs to identify their shops, promote prices and distinguish their businesses from competitors. In our modern world, signs are so ubiquitous that you probably barely notice they’re there. But signs are crucial to your business’s success. Signs direct customers, remind them of your brand and inspire them to make daily decisions. Research shows that about 90% of information sent to your brain is visual; that’s why imagery is crucial if you want to connect with potential customers. Because humans are visual, custom-made signs communicate powerfully with your audience because they combine attractive color and engaging text to create memorable messages that resonate. Well-designed custom retail signs with stunning graphics increase brand awareness. And the more potential customers who know about your brand, the more they’ll trust your services and the more likely they will purchase from you.

CJK Group, Inc. announced that it has acquired publishing consultancy and editorial services provider, Kaufman Wills Fusting & Company (KWF) and integrated it with its existing, comprehensive content solutions subsidiary, KnowledgeWorks Global Ltd. (KGL). Based in Baltimore, MD, and employing 99 people, KWF Consulting and sister company KWF Editorial are leading providers of management consulting support and professional editorial services to the scholarly publishing community. KWF Consulting advises clients on strategic planning, new product development, market research, and RFP negotiations. KWF Editorial provides professional staffing solutions for journal editorial office management, peer review services, and editor support.