Quad and the Quadracci Family’s Windhover Foundation Commit $1 Million to Bring The BrandLab to Milwaukee
Quad/Graphics, Inc. and the Quadracci family’s Windhover Foundation are announcing a three-year, $1 million commitment to The BrandLab, a non-profit dedicated to changing the face and voice of the marketing industry by creating opportunities for young people from diverse ethnic and socioeconomic backgrounds. This new partnership will enable The BrandLab to expand into the Milwaukee community and bring together local agencies, corporations and student interns who identify as Black, Indigenous and People of Color (BIPOC), or who come from low-income families. Already operational in Kansas City and Minneapolis, The BrandLab’s success in bringing young, diverse voices into the creative profession directly aligns with Quad’s decades-long dedication to creating a better way. “The BrandLab starts by exposing students to creative and viable careers before they graduate from high school and then we stay with them on their journey to their first full-time role,” said Ellen Walthour, Chief Executive Officer of The BrandLab. “This is a long-term solution that requires long-range vision from the industry’s top leaders. Quad understands that our work not only advances racial equity, but it makes the creative field so much stronger.”