Crown Helps Coca-Cola Turkey Go Thermochromic for Summer Promo
Coca-Cola Turkey has launched its summer promotional range, making unprecedented use of thermochromic inks to add color, function and fun to ten new aluminium beverage can designs. Historically, one or two thermochromic inks have been combined to communicate temperature changes. For the first time, Coca-Cola Turkey is using thermochromic ink technology as a true decorative tool, making it an integral part of how the can looks. Four separate inks have been used to create bright designs that stand out when the cans are chilled and the drinks ready for consumption. The designs featured on Coke Red and Coke Zero beverage cans all have summer themes, ranging from ice cubes and palm trees to sandals and sailing boats. The images are colourless at ambient temperature and change to colourful patterns when the drink is chilled and ready for consumption. Click Read More below for additional information.