Ford Aims To Raise $5 Million For Reforestation, Preservation Efforts (mediapost.com)
Ford Motor Co. is establishing the Bronco Wild Fund with the goal of helping off-road enthusiasts enjoy the wilderness responsibly through preservation, education and access programs. The efforts will be funded by a portion of the proceeds from every Bronco sold. Bronco brand’s endowment is targeted to raise up to $5 million annually for reforestation, trail management, outdoor adventure and scholarship programs through nonprofits dedicated to the preservation of the outdoors. The initial commitment also includes planting 1 million new trees by the end of 2021. The automaker has created a dedicated website for the effort.