RRD Enables Safer, NFC/QRC-Powered Interactions with New Touchless World™ Solution
R.R. Donnelley & Sons Company introduced Touchless World by RRD™, a comprehensive set of solutions that leverage the power of dynamic, strategically located, scannable smart tags designed for smartphone engagement. According to a recent consumer survey from the Shekel Group, 87% of consumers prefer shopping in stores with touchless or robust self-checkout options during the COVID-19 pandemic. Even before the virus went global, contactless options were expected to grow by 200% by 2025. RRD’s Touchless World solutions are designed to make consumers feel safe throughout the entire shopping experience, up to and including payments. With Touchless World by RRD, every brand touchpoint can be contactless — and capable of activating powerful data, delivering contextual, personalized messaging.