Millennials in Print Podcast Featuring Brent Niemuth

In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, if executed correctly, print can add significant dollars to their bottom line, driving customers and prospects to their website or store. There are many reasons why print still works. To find out why this intrusive, tactile, personalized tactic works check out our blog at https://www.jschmid.com/blog/ready-to-mail-3-ways-to-be-sure/

Entering the New Year, consumers are adjusting to heightened prices, growing personal debt, and prevailing economic unpredictability, coming to terms with these conditions as the new standard. Nevertheless, this adaptation should not be misconstrued as indicating that consumers find themselves in an unchanged financial state compared to earlier times. Facing these hurdles, consumers have demonstrated remarkable fortitude, enthusiastically seeking out and taking advantage of New Year promotions. This consumer behavior has culminated in an unprecedented surge in sales for many businesses when comparing year-over-year figures.

Quad/Graphics, Inc., a global marketing experience (MX) company, is rolling out “Built on Quad.” This new campaign showcases Quad’s latest brand identity and marks the company’s first large-scale marketing and advertising effort in its 52-year history. Quad’s new brand campaign will run through digital, OOH, print, events, experiential, direct mail, sponsorship and sales assets. It will also be showcased at the 2023 Cannes Lions Festival of Creativity, including the Nice Côte d'Azur Airport. Quad provides end-to-end marketing solutions that removes friction wherever it occurs in the marketing journey for more than 2,900 clients, including Sirius XM, Amazon, the Albertsons Companies, and other major brands. The “Built on Quad” campaign focuses on the company’s strength as a one-stop partner for the modern marketer, and it also pays homage to its roots as one of the largest and most successful commercial printers in North America. The company produces over 765 billion pages and mails more than 8 billion direct mail pieces per year making Quad one of the USPS’ largest clients.