Midland Undergoes Complete Rebranding Initiative

In an effort to demonstrate that it’s much more than a paper company, Midland Paper Packaging + Supplies has officially shortened its name to MIDLAND as part of a comprehensive rebranding initiative. The fresh approach, from the new logo and tagline to the updated brand messaging, reflects a modern distribution company with an eye toward the future.

For more than a century, Midland has been a leader in paper distribution. But over the past two decades, it has evolved into much more than that. Today Midland is a dynamic company with a broad range of offerings. In addition to a full complement of paper offerings, MIDLAND offers solutions in sustainable packaging, automation equipment, and direct-to-consumer marketing and consulting. Given MIDLAND’s recent rapid sales growth and market diversification, the company underwent an exercise in brand clarity, starting with the name change.

“By shortening our name to simply MIDLAND, we avoid being pigeon-holed into a single category, and are able to broaden our appeal beyond just paper. This is a logical evolution for our brand and will help unify our messaging” said Executive Vice President Jim O’Toole.

With a renewed emphasis on performance and exceeding expectations, Midland’s mission is to deliver on commitments in its three core segments:
• Packaging materials and custom design solutions
• Paper and Specialty Media solutions for a variety of applications
• Direct-to-consumer Marketing strategy and consulting

“At MIDLAND, performance matters. Delivering on our commitments is more than just our mission statement. It’s what defines us. It’s in our DNA” added O’Toole.

“Our strength is our wide-ranging network of knowledge. We have a team of industry veterans for every service offered and our experience is unmatched. When people engage MIDLAND, they don’t just get one person – they get access to an entire network of experts.” said Mike Graves, MIDLAND’s President and Chief Executive Officer.

To discover more about the new Midland, please visit midlandco.com.

Related Posts

Tilly’s, Inc. Announces Third Quarter Operating Results

Fiscal 2022 Third Quarter Operating Results Overview: *Total net sales were $177.8 million, a decrease of $28.2 million or 13.7%, compared to $206.1 million last year. Total comparable net sales, including both physical stores and e-commerce ("e-com"), decreased by 14.9%. *Gross profit, including buying, distribution, and occupancy costs, was $54.6 million, or 30.7% of net sales, compared to $76.7 million, or 37.2% of net sales, last year. *Operating income was $6.3 million, or 3.6% of net sales, compared to $29.0 million, or 14.1% of net sales, last year, due to the combined impact of the factors noted above. *Net income was $5.1 million, or $0.17 per diluted share, compared to $20.8 million, or $0.66 per diluted share, last year. Weighted average diluted shares were 30.0 million this year compared to 31.4 million last year.

Bertelsmann Significantly Expands Its Education Business

Bertelsmann is expanding its footprint in Brazil’s fast-growing education market. The international media, services and education company is acquiring a 25-percent stake and 46 percent of the voting rights in Afya, the leading provider of medical education and training in Brazil, for the equivalent of €500 million. Bertelsmann co-founded and helped build Afya. The transaction is pending regulatory approval. Since 2017, Afya has grown its revenue by an average of 80 percent per year to €203 million in 2020. Based on market capitalization, Afya is Brazil’s largest education company focused on the medical field.

Bertelsmann Grows Again in Q3 2020, Achieving Organic Growth of 1.6 percent

In the third quarter of 2020, Bertelsmann again achieved slight organic growth, further stabilizing its business during the Corona pandemic. This has significantly slowed the revenue decline in the year to date. The Group continues to benefit from the broad positioning of its corporate portfolio and high proportion of digital business models. Book publishing, the music business, Arvato’s services, and the education business once again proved to be particularly robust. The advertising markets also recovered in the third quarter. Bertelsmann’s revenues softened by 6.3 percent to €12.0 billion (previous year: €12.8 billion) in the period from January to September. Adjusted for portfolio and exchange rate effects, the decline in revenues was 4.8 percent. At the end of the first half of 2020, revenues had declined by 8.9 percent (organic: 7.9 percent). In the third quarter, the company recorded organic revenues growth of 1.6 percent.
Back To Top
×Close search
Search