Metal Packaging Meets COVID-19 Push for Healthy Eating and E-commerce Boom
The lives of consumers around the world were upended by the COVID-19 pandemic. Norms around work, school, travel and socialization changed virtually overnight. Eating habits also became fundamentally different, with a greater number of consumers cooking from home and eating healthier. The ability to physically visit retail stores also changed beyond recognition, and as a result e-commerce and direct-to-consumer models – which were already gaining huge traction pre-pandemic – accelerated rapidly in terms of sales. According to Euromonitor, online grocery is one of the most significant trends to emerge in the packaged food industry due to stay-at-home rules. Many major brands are prioritizing this channel within their corporate strategies having recognized the fact that its forward momentum is unlikely to ease. E-commerce is set to be the fastest growing channel as we continue to battle with COVID-19, and metal packaging is perfectly suited to the needs of both the consumer and the supply chain. *Retail value sales of the packaged food industry grew by 4.6% in 2020, compared to 1.7% in 2019 *The imposed stay-at-home rules, resulted in food sales from foodservice and institutional channels shifting to the home with a benefit to the retail channel *This, together with the essential nature of the food industry, has meant strong performance in 2020. [1]