Metsä Board and Kouvolan Lakritsi collaborate on innovative paperboard mug packaging

Metsä Board, a leading European producer of premium fresh fibre paperboards, has partnered with Finnish confectionery maker Kouvolan Lakritsi to create a new, reclosable liquorice mug made of fresh fibre paperboard.

Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the liquorice fresh. Once opened, the reclosable paperboard cover effectively preserves the liquorice.

The result is a durable, recyclable container that keeps Kouvolan Lakritsi’s famous liquorice fresh while making a strong visual impression on store shelves. The new packaging also addresses common consumer complaints about traditional plastic sweet pouches, such as easy tearing and stickiness, while reducing the use of plastic.
more at: https://www.metsagroup.com/metsaboard/news-and-publications/news/2024/metsa-board-and-kouvolan-lakritsi-collaborate-on-innovative-paperboard-mug-packaging/

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