Meta Must Face Suit Over Scam Ads

Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer loyalty. Here are six of the most common brand positioning strategies that companies use. Depending on the product category, some will be more effective than others and all come with some potential drawbacks. Get the details at: https://www.jschmid.com/blog/customer-loyalty-2-brand-positioning/

Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touchpoints? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Learn more at: https://www.jschmid.com/blog/the-impact-of-omnichannel-integration/

At the height of the “shutdown” that began in late February, retailers were very unsure how COVID-19 would impact their business, their employees’ lives as well as their personal lives. Many brands reduced print, cut expensive marketing programs, and went to remote working almost immediately. There is no overstating the overwhelming effects of the COVID-19 pandemic on our personal and professional lives. Now that we have nine months behind us, what have we learned? Well, the American consumer generally doesn’t stop shopping; they just shop differently. It’s vital to understand and recognize that your customers’ needs change during a disruption of this magnitude, and it’s incumbent on the brand to respond by fulfilling them in unique ways. When brands better understand the nuances of changing customer behavior, there is opportunity to react differently to drive a stronger position to offer relevant and timely merchandise messaging and thus drive stronger demand. Read the entire assessment at: https://cohereone.com/wp-content/uploads/2020/10/CH1-Web-Analytic-Trends-through-Sep-2020-V4.pdf?utm_medium=email&_hsmi=97834829&_hsenc=p2ANqtz--ajRGVYmJUx1IK214btnKyNtdBwwQX0Mg1LKSKPHHeTrbVpn9ygCUT_rM3QV7k7tKv1-A5ld_NZWXXaswXjD_g5v1Uiul5ODlxbl8QbcyQlIAUpqI&utm_content=97834829&utm_source=hs_email