Meredith Expands Traditional Home With New Subscription Model

Meredith Corporation (NYSE: MDP) announced today that it has begun making Traditional Home available for home delivery via the Meredith Magazine Store, beginning with the Fall/Winter 2020 issue. The quarterly continues to be available at newsstands with a $12.99 cover price.

“We’re thrilled to provide annual and biannual subscriptions to readers of this beloved home brand,” said Doug Olson, President, Meredith Magazines. “Offering consumers home delivery is a logical next step based on the overwhelmingly positive response of readers and the success of Cooking Light and Coastal Living’s pivot to Meredith’s consumer-driven model. It’s a profitable and innovative way for us to deliver our desired print brands like Traditional Home to our passionate and loyal readers.”

An annual subscription costs $20 for four issues. The brand, which includes growing interior design-enthusiast followings on Facebook and Instagram, is directed by Editor In Chief Jill Waage, based in Des Moines, Iowa.

“With all the renewed attention consumers are giving their homes during these times, we’re thrilled to add home delivery of Traditional Home to our strong presence at newsstands nationwide,” said Waage. “We will keep giving our readers, both loyal and new, what they love—modern takes on classics design that’s timeless, fresh, and focused on livable, personal style.”

At Meredith, Traditional Home is produced out of the newly-named Meredith Premium Publishing (MPP) operation, formerly called Special Interest Media. MPP emphasizes the unit’s focus and commitment to producing the highest-quality, premium magazines from a content and packaging perspective. Recent launches of Sweet July with Ayesha Curry, Reveal with Drew and Jonathan Scott, and the reimaginations of Rachael Ray In Season, Coastal Living, and Cooking Light, have added exciting visibility to the group, which produces more than 300 special interest issues per year, most priced from $10-$15. With nearly 1.3 million pockets nationwide, and over 42% market share of the premium bookazine category, MPP provides customers with a superior product and immersive experience, selling more than 18 million copies at retail in fiscal year 2020.
https://ir.meredith.com/news-releases/press-release-details/2020/Meredith-Expands-Traditional-Home-With-New-Subscription-Model/default.aspx

Related Posts

Bass Pro Shops Completes Acquisition of Cabela’s

Bass Pro Shops and Cabela’s Incorporated announced they have successfully completed the transaction in which Bass Pro Shops acquired Cabela’s for $61.50 per share in cash, representing an aggregate transaction value of approximately $5.0 billion. As a result of the completion of this transaction, Cabela’s common stock will no longer be listed for trading on the New York Stock Exchange. The completion of this transaction formally brings together three of the nation's premier sporting brands: Bass Pro Shops, a leader in fishing; Cabela’s, a leader in hunting; and White River Marine Group, a leader in boating, which is part of Bass Pro Shops. The combined company will now offer expanded product line and geographic footprint, creating enhanced benefits for outdoor enthusiasts. Click Read More below for more of the story.

Wiley and Vanderbilt University’s Heard Libraries Sign Agreement to Publish More Open Access Research

Wiley, one of the world’s largest publishers and a global leader in research and learning, today announced a new 5-year open access agreement with the Jean and Alexander Heard Libraries at Vanderbilt University, beginning on January 1, 2024. This transformative agreement will provide Vanderbilt University affiliates with access to Wiley’s complete journal portfolio and enable participating researchers to publish research in Wiley’s complete portfolio of nearly 2,000 hybrid and gold open access journals, including those published by Hindawi, starting January 1, 2024.

USPS Service Performance Improvements Continue Across All Mail Categories

Quarter-to-date service performance data for July 1 through August 27 included: *First-Class Mail: Delivered 88.8 percent of First-Class Mail on time against the USPS service standard, an improvement of 1.3 percentage points from the third quarter. *Marketing Mail: Delivered 92.8 percent of Marketing Mail on time against the USPS service standard, an improvement of 1.8 percentage points from the third quarter. *Periodicals: Delivered 82.8 percent of Periodicals on time against the USPS service standard, an improvement of 3.5 percentage points from the third quarter. For the week of Aug. 21-27, the Postal Service achieved its highest level of service performance ever recorded for the Marketing Mail category (94.1%).
Back To Top
×Close search
Search