Meredith Corporation’s (NYSE: MDP) category-leading brands—PEOPLE, Allrecipes, Better Homes & Gardens, SHAPE, Southern Living, Entertainment Weekly, FOOD & WINE and Travel + Leisure—have achieved momentous performances in audience rankings, according to the latest Magazine Media 360° Brand Audience Report produced by the Alliance for Audited Media (AAM) for June 2020, which covers 93 magazine brands and 21 publishing companies.
PEOPLE, one of the world’s leading entertainment media brands, ranks No. 1 in Total Brand Audience across platforms with 87.6 million, followed by Allrecipes, America’s largest digital food media brand, at No. 2 with 62.5 million and Better Homes & Gardens at No. 7 with 39.4 million.
“This report is a testament to the relevant, high-quality food, family, home and entertainment content that Meredith has continued to produce during these challenging times. We are so proud of our team’s commitment to quality now more than ever,” said Catherine Levene, President/Chief Digital Officer of Meredith Digital.
“This is excellent news and demonstrates the talent and expertise of our content creators,” added Doug Olson, President of Meredith Magazines.
Other highlights are as follows:
PRINT & DIGITAL AUDIENCE:
PEOPLE ranks No. 2 with 31.8 million
Better Homes & Gardens ranks No. 3 with 29.5 million
Southern Living ranks No. 9 with 14.7 million
WEB AUDIENCE:
Allrecipes ranks No. 2 with 10.4 million
PEOPLE ranks No. 4 with 6.6 million
MOBILE WEB AUDIENCE:
PEOPLE ranks No. 1 with 45.1 million
Allrecipes ranks No. 2 with 37.6 million
VIDEO AUDIENCE:
Allrecipes ranks No. 8 with 5.1 million
Meredith brands also performed well in the Average Monthly Audience percentage growth comparison for June 2020 versus 2019. FOOD & WINE’s Total Brand Audience across platforms grew 18.0% for a No. 10 ranking, and Entertainment Weekly’s Print and Digital Audience increased 19.1% at No. 9 in the set, followed by Travel + Leisure at No. 10 in the set with a 18.5% increase. Southern Living’s Web Audience rose 76.3%, ranking No. 5 in the set, while SHAPE’s Video Audience rose 211.9% for a No. 7 ranking.
https://meredith.mediaroom.com/2020-08-18-Meredith-Brands-PEOPLE-Allrecipes-And-Better-Homes-Gardens-Rank-No-1-No-2-And-No-7-Of-Top-10-Largest-Magazine-Audiences-Across-Platforms