Metsä Group’s new textile fibre is Kuura
The Kuura textile fibre is produced in Äänekoski, Finland, at Metsä Spring and Itochu’s jointly-owned demo plant. The joint demo phase project, which is built around the Äänekoski demo plant, aims to demonstrate the feasibility of a novel production process and textile fibre product, from both a technical and economic standpoint. This advanced direct dissolution method saw its beginnings in a collaboration with universities and research institutions over a decade ago. The demo phase began in late 2020 and it is estimated to last approximately two years. “We are testing a novel way of producing textile fibres from undried pulp, based on safer and more environmentally friendly chemicals. Our project has now reached a point where we can shift our focus more on investigating the fibre’s market potential and its suitability in different applications. Our partner ITOCHU, which has operated in the textile industry for over 100 years already, plays a key role in this. The launch of the Kuura brand supports ITOCHU work at the customer front,” says Niklas von Weymarn, CEO of Metsä Spring.