Amcor and Mars Food celebrate initial pilot of designed to be recycled microwavable rice pouches
Amcor and Mars Food today celebrate the supermarket roll-out of easier to recycle microwavable rice pouches in the UK. This new pouch, designed to be recycled, will be piloted with Uncle Ben’s® Ready to Heat Wholegrain rice, and will be available in Tesco stores from mid-April. The breakthrough innovation delivers on the commitment made by Amcor and Mars Food in December 2020 to deliver easier to recycle packaging for microwaveable food pouches in the first quarter of 2021. This innovation uses Amcor’s proprietary AmLite HeatFlex technology to allow Mars Food to retain the shape, long shelf-life, functionality and high safety standards needed for its ready-to-heat rice packaging whilst adding the benefits of being easier to recycle. Amcor’s recyclable* AmLite HeatFlex® technology has a broad range of applications for food products that require the packaging to be heated either during manufacturing or at-home consumption. The roll-out of Uncle Ben’s® (soon to be rebranded as Ben’s Original®), new pouch coincides with several major UK retailers announcing in-store trials to collect and recycle flexible packaging material such as this.