Maryland Enacts Privacy Law Opposed By Ad Industry (mediapost.com)

Maryland Governor Wes Moore on Thursday signed a privacy law that imposes tough new restrictions on online data collection and ad targeting.

Major ad industry groups had urged Moore to veto the measure, which the groups said includes “the most onerous and restrictive approach to data privacy in the United States to date.”

“The bill’s limitations on data collection are likely to result in significant degradation of beneficial products and services for Maryland consumers and harm local businesses,” the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Bureau, American Advertising Federation and Digital Advertising Alliance wrote in a letter sent to Moore last month.
more at: https://www.mediapost.com/publications/article/395916/maryland-enacts-privacy-law-opposed-by-ad-industry.html

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