Marketing Sustainability (jschmid.com)

How is your brand committed to sustainability? How are you communicating that to your audience? More and more, consumers are making their voices heard. They care about the environment, and they want the brands they support to share that concern.

As marketers, we have a responsibility not only to this audience, but to the planet itself. A commitment to sustainability – to limiting carbon footprint, to using recycled materials – is a vital part of a brand’s communication strategy. And as you approach marketing your sustainability efforts, remember these four vital pillars:

Authenticity
Engagement
Humanity
Transparency
read more at: https://www.jschmid.com/blog/marketing-sustainability/

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