Marketing KPIs: February 2025 Trends

After a soft start in January, headwinds persisted for many brands in February. Retailers faced a challenging environment as consumer confidence continued to decline amid ongoing uncertainty surrounding tariffs and the U.S. economy.

Overall, sessions rose by 2.32%, but conversion challenges remained, with orders down -9.05% and demand falling -7.6% compared to February 2024. Apparel, outdoor, and specialty brands struggled, while home retailers saw gains in orders and sales. Brands of all sizes are feeling the impact of slowing consumer demand.

Consumer confidence is at its lowest level since June 2024, and economic uncertainty is likely to continue. Brands that adjust pricing strategies, strengthen customer engagement, and highlight value will be better equipped to navigate uncertainty and capture opportunities in the coming months.
see more at: https://jschmid.com/marketing-kpis-february-2025-trends/

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