Marketers Upbeat About 2024, But Still Worry About Inflation (mediapost.com)

Marketers and PR people are in a wary mood, judging by a new study from CommsCo PR.

Of those polled, 55% are more stressed than they were this time last year, and 63% now say they are expected to do more with less.

But they are pushing ahead — 58% are increasing their budgets, versus 26% who are reducing them. Another 16% are keeping their budgets the same.

Meanwhile, 45% believe AI will drive more investment in marketing, while 34% believe it will lead to reductions.

In addition, 65% say AI will drive a wave of productivity. Only 13% are nervous about AI.
more at: https://www.mediapost.com/publications/article/387763/marketers-upbeat-about-2024-but-still-worry-about.html

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