Making Mail Even More Sustainable (twosides.info/UK)

A new guide from Royal Mail Marketreach explains the sustainable benefits of mail and how those benefits can be boosted by the right choice of materials and suppliers.

For some time now, direct mail has been one of the most sustainable forms of marketing available to companies and organisations. The fact that the paper industry uses a large proportion of renewable energy to process paper sourced from carefully managed forests combined with Europe’s high paper recycling rate means that mail is a key part of the circular economy.

But while most people in the paper industry are fully aware of its environmental credentials, others in the wider marketing sphere aren’t, so Royal Mail Marketreach and industry body the Strategic Mailing Partnership have teamed up to produce a handy guide to making mail campaigns more sustainable.
details at: https://www.twosides.info/UK/using-mail-more-sustainably-latest-report-from-royal-mail-marketreach/

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