Magna Upgrades U.S. Ad Outlook Marginally, Cites Second Half Growth (mediapost.com)

IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point.

Magna’s 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023.

Magna’s 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.
more at: https://www.mediapost.com/publications/article/391570/magna-upgrades-us-ad-outlook-marginally-cites-s.html

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