LSC Communications Awarded Multi-Year Publisher Services Agreement with America’s Test Kitchen

LSC Communications (NYSE: LKSD) has signed a multi-year publisher services agreement with America’s Test Kitchen (ATK) to provide print, sourcing, distribution and postal optimization solutions for ATK’s media entities including cookbooks and magazines. ATK has sold more than 10 million cookbooks to date, and has nearly one million subscribers for magazine titles that include Cook’s Illustrated and Cook’s Country, as well as numerous special issues.

Dave Cardona, President of LSC Magazine Sales, commented, “America’s Test Kitchen is a prime example of a magazine publisher that has developed into an iconic multimedia brand. We are thrilled that ATK has selected LSC to leverage our publisher services platform to support their publishing model.”

ATK originated in 1992 with Cook’s Illustrated magazine. The company’s Emmy Award-winning TV show “America’s Test Kitchen” launched in 2001, and ATK has since grown into a rapidly expanding independent media company.

According to ATK’s Chairman and CEO, David Nussbaum, “Streamlining and consolidating our physical media products and distribution channel with LSC enables us to optimize our savings and therefore continue to invest in the creation of new material for our audience that helps strengthen the evolution of our brand.”
http://investor.lsccom.com/news-releases/2018/04-02-2018-113034318

Related Posts

TC Transcontinental reinvents the flyer in Montréal

TC Transcontinental announced that it has developed an innovative leaflet for Montréal that will reduce the volume of paper from flyers by nearly 60% and eliminate plastic entirely. This new product is a thin leaflet folded in four that combines flyers from various retailers into a single printed product with a limited number of pages. It will be accompanied by a digital platform that will include a wider set of promotional offerings for consumers. “Our new solution for Montréal is designed to meet the evolving needs and expectations of consumers and retailers, maintain healthy competition on prices, and bring environmental benefits exceeding the City of Montréal’s stated source reduction objectives,” said Patrick Brayley, Senior Vice-President, Premedia, Distribution and In-Store Marketing at TC Transcontinental. “Research shows that most consumers continue to rely on printed flyers to plan their visits to local stores. Flyers help Montrealers fight inflation and save up to $1,500 a year. We have paid close attention to the dialogue surrounding our offering in recent years and trust this innovation, together with our new digital platform, will deliver on the expectations of all stakeholders.”

2024 In Review: CJK Group’s Landmark Year of Growth, Integration, Redefinition

CJK Group, Inc. has celebrated a year-long journey of growth and realignment with many pivotal events setting the course for a dynamic future in the publishing industry and beyond. February 2024 saw the acquisition of Kodi Collective LLC, a leading portfolio of full spectrum print and creative marketing solutions spanning multiple print facilities and a full-service photography/ videography and creative studio with a network of over 400 validated suppliers. Kodi’s breadth of offerings, capabilities, and core values were instantly recognized as a perfect complement to CJK Group’s market-leading Sheridan® family of print solutions. Perhaps the most strategic developments in 2024 came from the thoughtful rebranding of Kodi Collective’s diverse offerings. In September, the three Kodi commercial digital print facilities were relaunched under the well-known Digital Lizard™ brand. The end of October marked the rebranding of Kodi’s Marketing Execution and Creative Production capabilities, once again under a highly regarded brand – Continuum™.

Quad/Graphics Debuts Groundbreaking Predictive Direct Mail Technology

Quad/Graphics announces a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening time to market at a fraction of the cost of traditional mail testing. The testing platform, called Accelerated Insights, is a virtual platform that can test up to 20 content variables in one pass. It uses a sophisticated persona matrix that combines demographics with emotional characteristics to predict what factors motivate someone to act on an offer. All of this can be accomplished without a physical mailing. Using Accelerated Insights, Quad has helped direct marketers: • Reduce total testing time to 60 days; • Realize 97 percent level (+/-3 percent) accuracy on projections; • Achieve increase in response rates of 18 to 27 percent; and • Lower testing costs by as much as 90 percent. “Marketers have been following the same testing methods for decades, many times with disappointing results,” said Scott Harvey, Quad/Graphics Senior Vice President of Marketing Solutions. “This technology creates a roadmap for campaign creative that tells marketers exactly what is most important to customers and prospects.” Click Read More below for additional information.
Back To Top
×Close search
Search