RRD Announces Vaccination Distribution Toolkit to Support Marketing and Operations for Pending COVID-19 Vaccine
R.R. Donnelley & Sons Company introduces a comprehensive vaccination distribution toolkit — for healthcare providers, government agencies, retail pharmacies, and large enterprise organizations — aimed at delivering quick-turn marketing, communication, and operational support upon the release of an FDA-authorized COVID-19 vaccine. Immediate production of a vaccine program involves many components, e.g., regulatory compliance, multiple vendor coordination, and speed-to-market challenges. RRD’s vaccination distribution toolkit is designed to provide turnkey support in three key areas: 1) Vaccine awareness – direct mail campaigns, digital communications, employee training materials, content and creative translations 2) Clinician and retailer operational needs – signage and wayfinding, prep kits, temperature labels, POP displays, branded promotions and labels 3) Post-vaccination support – care kits, proof of vaccination, second-dose reminders, tip sheets