Marketers Find More Uses For Generative AI (mediapost.com)
ChatGPT just arrived a few months ago, but the implications of generative AI can seem confounding to the average marketer. Here are a few ways marketers have found to use generative so far in 2023: Image generation: Tools such as Rosebud.ai and Midjourney can generate multiple versions of the same ad to try on various audiences. Notably, Heinz used OpenAI’s Dall-E 2 to create images of ketchup and it did so in a memorable fashion, in which all the images looked like Heinz bottles. Personalization: Using the traditional methods, creating personalized campaigns is often too much work, but generative AI has the promise of making personalization much easier.