Lego is replacing its clear plastic bags with recyclable paper (fastcompany.com)

If you buy a Lego set today, the toy bricks come packed in tiny numbered plastic bags. Every year, the toy manufacturer uses hundreds of millions of those bags. But the company is starting to phase out single-use plastic, with the goal of making its packaging sustainable by 2025—and those bags are a big part of it. Next year, it will begin rolling out an alternative, with bricks packed in Forest Stewardship Council-certified paper instead.

“We want to ensure recycling our bags is as easy as possible for builders,” says Tim Brooks, vice president of environmental responsibility at the Lego Group. “Plastic recycling facilities are not very common and differ from country to country, which is why we chose to make the bags out of recyclable paper.”

The company tested new packaging options extensively, searching for something that would be sustainable but also strong enough to hold Lego bricks, easy to pack in boxes, and something that children liked to use. “We tested about 15 different prototypes with hundreds of children and parents but explored many more, including those made from recycled plastic and even paper made from stone,” Brooks says.
get the rest of the story at: https://www.fastcompany.com/90550216/lego-is-replacing-its-clear-plastic-bags-with-recyclable-paper

Related Posts

Informed Delivery: The Future of Mail Connects Print and Digital

As the world around us becomes more digitized, it's not surprising that the U.S. Postal Service (USPS) has followed suit. In a recent webinar, "Informed Delivery: Connecting Mail to a Digital Experience," sponsored by Satori Software, Tom Glassman, Director of Data Services and Postal Affairs, Wilen Direct; and Bob Schimek, Senior Director, Postal Affairs, Satori Software, discussed the USPS Informed Delivery program and its benefits, usage and adoption in a digital environment. For those who don't know much about Informed Delivery, it's a program through the USPS that gives mail recipients the ability to view their mail electronically before it hits the mailbox. Schimek explained that there are two sides to Informed Delivery: the end consumer and the direct mail industry. The end consumer side provides access to mail recipients before the mail carrier shows up at their door via email and a mobile app. The industry side gives direct marketers and mailers some independence to decide what brand identifiers will be used alongside the scanned image of the mail. Some options include a representative color image or a "ride along" image, which is supplemental content to help identify the brand and can even include a call to action. Click Read More below for more of the story.

A Fork in the Road: Walmart Bets on Associates, Automation

At Walmart Distribution Center 6020 in Brooksville, Florida, we’re used to pioneering new technology. In fact, 6020 was Walmart’s first high-tech DC. Once again, innovation is afoot in our facility, where associates have been working alongside a new autonomous forklift system that’s bolstering their skills and bettering their jobs while building our business. After a 16-month proof of concept, I’m proud to announce Walmart is taking another step into the future, rolling 19 autonomous forklifts across four high-tech DCs, with the potential for more as we evaluate the benefits to our associates and operations. I believe these benefits will be wide ranging. And I should know – I’ve seen them firsthand.

Amazon Publishing Launches New Imprint

Amazon Publishing has launched Amazon Original Stories, a new imprint that will release short fiction and nonfiction works that can be read in a single sitting. The essays and reported pieces, available in the Kindle Singles store, will be free to Prime and Kindle Unlimited members. The pieces will be $1.99 for all other customers. The imprint's first titles are The Sign of the Beast by Joyce Carol Oates and Crown Heights by Colin Warner and Carl King. Forthcoming 2018 titles from the imprint include works by W. Kamau Bell, Jade Chang, Eddie Huang, Janice Y.K. Lee, Walter Kirn, Dean Koontz, Wednesday Martin, Nick McDonell, Harold Schechter, Dan Slater, Dodai Stewart, and Susan Straight. Click Read More below for additional information.
Back To Top
×Close search
Search